Lining Up for Launch
Preparing Green Play for monetization and mobile browsers
ROLE
UX Designer
TIMEFRAME
3 months
Feb-May 2025
TEAM
2 UX Designers
TOOLS
Figma
PROBLEM
As funding came through, we shifted to monetization while also adapting the app from iOS to mobile web.
SOLUTION
We designed subscription flows and ad placements, and revamped signup for mobile browsers.
NOTE
Due to a non-disclosure agreement, the designs and app name have been modified to maintain confidentiality. They reflect the overall design direction and process we followed.
OVERVIEW
Building on momentum
With early investments secured, we shifted focus from prototyping to MVP prep—designing monetization features and adapting screens for mobile browsers while Phase 2 development progresses.
THE CHALLENGE
New flows in a changing foundation
We had to integrate subscription and payment flows into existing login/signup screens while adapting native app designs for mobile browsers with minimal disruption.
THE STRATEGY
Laying the groundwork for launch
We created subscription and payment flows with trial reminders, added key ad placements, and redesigned login/signup screens for a mobile web experience optimized for development.
THE SOLUTION
Future-ready features
We expanded the prototype with premium subscription flows, payment handling, and in-app ads, while updating login/signup for mobile browsers to support a flexible MVP.
NEXT STEPS
Ready for rollout
As Phase 2 development nears completion, the work from this phase will move into active development. We’ll continue supporting the client and development team to ensure a smooth transition and implementation of these new features.
